Sabra prides itself on being a global brand with a loyal following. To help foster dialogue between their hundreds of thousands of Facebook followers, we launched Sabra Ambassadors, a platform that allows users to share recipes and win prizes. 40 lucky users will even get their recipes made over by one of Sabra's world-class chefs.
Sabra selected 3 world-class chefs to makeover selected user-submitted recipes. Step by step instructional videos were posted daily, giving users a reason to check back often.
As users spend more time on the app., their ranking increased, noted in their passport. The higher the ranking, the greater the prizes.