CAMP KANATA REBRAND

YMCA/Kanata

After over 50 years of service, Camp Kanata was starting to show its age. While at R+M, we were asked to rebrand the camp. The resulting work stands as some of the most fulfilling for me. Sure, it won many award (Addy gold, HOW, Rebrand 100 etc.), but, more importantly, we raise enrollment by over 50% and breathed new life into an amazing place.

The new identity helped to instill confidence in parents while also conveying fun and excitement to kids.

I also designed several shirts that allowed the new identity to flex in fun and unexpected ways.