GIRL SCOUTS SITE
Girl Scouts/Arc/Leo Burnett
The Girl Scouts, noted purveyors of baked treats and girl power, asked Honest to redesign their website. 50 boxes of cookies and 10 pounds of later (those Tagalongs go straight to your hips, 'm'right, ladies?), the site was completed and Jenny Craig called. I designed the pages, and worked on the IA/UX of the site, shop and CMS.
Stylistically, the site needed to feel tactile and "craftsy," without tilting over to kitsch. Drawn lines give the site a handmade vibe, while still feeling professional.
What girl doesn't like to shop? Built on google's business catalyst, we created a very robust ecommerce section for the ladies in green.