Fruit by the Foot/Publicis Modem

Imagine a world where kids could go around and change anything they wanted into delicious ropes of Fruit by the Foot. Sure, it'd start out fun, but would invariably end in terror. Enter the Replacement Help Center, where victims can go for support.

Our over-zealous operator ends up doing more harm than good.

News of replacements help victims commiserate.

A series of "viral" videos were produced, telling the stories of various Fruit by the Foot replacements. Even nature, it seems, has fallen pray to these kids' sugar lust.

Here, we see a custom font that I drew, made entirely of delicious Fruit by the Foot.