DORITOS LATE NIGHT
Doritos/Goodby, Silverstein & Partners
Cheeseburger flavored chips. America asked for it. America got it. To celebrate this epic release, Doritos gave away hundreds of music-related prizes, redeemable through the site. Set on a flier wall outside a club, users could scan the fliers for prizes and clues.
Each section of the site was made to look like a flier, reinforcing the larger "late night" campaign of Doritos.
If you look closely, you can actually see Dorito dust on some of the fliers.